Letter From the Editor – Sally – June 15/09


Edmonton has great things around every corner. Like old couches in empty lots.

Well, happy Monday, Edmonton. It is with great pleasure that I make the inaugural post here on the edmontonian (you snooze, you lose, Samsonow) and before I get to anything else, let me take this opportunity to thank you so much for checking out our site. Jeff and I have some pretty grand ambitions for this bad boy, and we couldn’t be more excited to get the ball rolling. We’re also looking forward to hearing from you; so if you have stories that need telling, events that need promoting, or anything else you think we should know about, drop us a line! We hope you’ll help us make this the premiere spot on the web for Edmonton news, information and events.

So I’ve worked in the media for almost ten years now, in a whole lot of jobs, in a whole lot of cities, for a whole lot of companies. And ever since I began, there were signs that compelling local content had gone the way of the dinosaur. I don’t know about any of you guys, but the stories I wanted to see were the ones that put my local world in context. CONFESSION: I hardly ever read the newspaper because the majority of the time, I have no idea how to interpret most of the stories. That’s my personal goal here at the edmontonian; in addition to showing off some of Edmonton’s best and brightest people, places and things, I’d like to create a pool of resources to help inform other people in a way that newspapers and media outlets aren’t currently doing. Watch for a Citizen Information category, where I, an intellectual midget, learn all of the things I should’ve picked up in Grade 9 Social Studies: how does City Hall operate? Who does what in the Legislature? Where do babies come from?

But I digress. This is an incredibly exciting (and by exciting, I obviously mean terrifying) time to work in local media within Canada. Networks are battling cable carriers for cash, newspapers are cutting staff drastically in an attempt to stay afloat, and everyone is clinging to what many people (myself included) consider to be an increasingly irrelevant way of doing business. Jeff and I have been lamenting corporate media’s refusal to see the internet as the next frontier for years, so it seems only logical that we put up or shut up. So here we go. Puttin’ it up. Booyah.

For me, the most remarkable part of the process of getting the edmontonian up and running has been scouring the city in pursuit of ideas. We’ve discovered that there is literally something new and interesting around every corner. Typically, we just don’t have the time to notice it. So why not start noticing right here? Great people live in this city. They do interesting things. We look forward to sharing their stories. ARE YOU LOCKED IN????? LET’S GOOOOOOO!!!!!!!

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