White Out

You may have noticed posters around Edmonton with people from local news, media, sports, and the Mayor all wearing white. This is part of a campaign to “White Out Domestic Violence.” It’s a partnership between the Alberta Council of Women’s Shelters and Edmonton City Centre mall.

Through the month of June the mall has been making counselors available (including this afternoon), and you can drop off clothing for women’s shelters. Thursday night, however, is likely the biggest night of the month.

Thursday is “White Night,” on the pedway bridge that crosses over 101 Street. White Night will include a cocktail party and fashion show.

You know we love fashion over here.

One of the designers we talked about during the last Western Canada Fashion Week, Edmonton’s own Genette Salgado, will be among those showing off designs. Salgado’s going to incorporate the white ribbon (a symbol of awareness and the overall campaign against domestic violence) into her dress for the evening’s event. In a news release she’s quoted as calling the white ribbon dress “Empowering.”

All 12 of the dresses making appearances in the White Night fashion show will be auctioned off. (You can see the dresses at the mall right now.)

White Night is Thursday at 8pm. But the need to end domestic violence (and just about every other kind of violence) continues beyond this week.


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